Delivering the benefits
Delivering the benefits
Winners of Product of the Year can use the branding on all Advertising, Point of Sale and Communications material for 12 months following their win. The companies who have tried, have certainly made it count – which is why over 70% of past winners enter again the next year. The benefits speak for themselves:
- Proven increased sales from 10% to 100% or more
- High-profile boost to new product launches in the UK and across Europe
- Early market penetration and trial feedback
- Independent endorsement from the world's largest consumer survey
- Easily recognisable shortcut for consumers looking for a better product
In Europe, where Product of the Year is well established, there is a wealth of evidence demonstrating the effect a win can have on sales. In Spain, for example, Calgon experienced a remarkable increase of 106.4% after winning their category. Recent French research on the value of the logo has revealed:
- 90.76% of those asked knew about the 'Product of the Year' logo and what it stood for
- 64.3% said it was a positive incentive to buy
Other recent examples of sales increases experienced by category winners include:
Category % sales increase
Shower gel 40%
Instant glue 29%
Hair dye 21%
Pasta sauce 21%
Pizza 13%